Getting People to Believe in Your Great Idea

The secret to having a great idea and turning it into a reality isn’t the idea itself.

No? Then what is it, I hear you ask? Here’s the secret ingredient to getting people to believe in your great idea:



the action of putting into words an idea or feeling.

The secret to success indeed is not the idea itself, but how you convey that idea. Articulating your idea can seem simple in your mind, but conveying that idea to others is one of the most difficult tasks to achieve. The art of communication is in itself a life lesson that you will be constantly learning from, so how exactly can you master the art of communication and articulate your idea to others?

#1 – Find People Like Yourself

If ever you feel like your message isn’t getting across, perhaps you haven’t considered the most obvious reason as to why: you’re pitching to the wrong people. It is of the utmost importance to surround yourself with people who believe in what you’re doing, much less believe in you. The safest bet for finding people like yourself is to look for yourself in other people. If something seems to be missing, it probably is.

#2 – Who Believe in What You’re Doing

People don’t buy what you have, they buy why you do it. When Steve Jobs began selling computers he was met with competitors in the market who were selling the same (similar) product, so why has Apple been such a globally successful brand?

People didn’t buy what he was selling, they bought why he was doing it.

Figure out why you’re doing what you’re doing and genuinely ask yourself: what is the purpose of this idea? Who does it serve? Who does it help? What does it change or offer that isn’t there already? When you know why and tell others why, they’re bound to believe in your idea if you can tell them why it is important.

#3 – Build Curiosity

Finally, keep people curious. Don’t reveal all your cards and learn to master your poker face. Having an interesting idea is one thing, keeping people interested is another. Don’t be afraid to hold off on information and wait for the perfect time to reveal an idea or element of an idea.

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